1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We automatically collect information through:

• Cookies and similar tracking technologies
• Server logs and analytics tools
• Third-party services and plugins

2.3 Third-Party Sources

We may receive information about you from other sources, including:

• Business partners (such as payment processors and marketing partners)
• Publicly available sources (such as social media platforms and public databases)

3. How We Use Your Information

We use the information we collect about you for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send administrative messages, updates, and security alerts
• Respond to your comments, questions, and requests
• Provide customer service and support
• Send marketing communications (with your consent where required by law)
• Personalize your experience and deliver content and service offerings
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues and fraudulent activities
• Comply with legal obligations and enforce our terms

4. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we must have a legal basis for processing your personal data. We rely on the following legal bases:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation.
• Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

5. Information Sharing and Disclosure

We may share your personal information with:

• Service Providers: Third-party vendors and service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.
• Business Partners: Partners with whom we jointly offer products or services.
• Legal Requirements: To comply with applicable laws, regulations, legal processes, or governmental requests.
• Protection of Rights: To enforce our policies, prevent fraud, protect our rights, safety, or property, or those of others.
• Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information with third parties when you consent to such sharing.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Legal requirements

7. Data Security

We have implemented appropriate technical and organizational measures to protect the personal information we collect and process. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

Specifically, our website servers are located in Sweden, and our third-party service providers and partners operate in various countries. This means that when we collect your personal information, we may process it in any of these countries.

We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and with our third-party providers and partners.

9. Your Data Protection Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: The right to be informed of and request access to the personal data we process about you.
• Rectification: The right to request that we amend or update your personal data where it is inaccurate or incomplete.
• Erasure: The right to request that we delete your personal data in certain circumstances.
• Restriction: The right to request that we temporarily or permanently stop processing all or some of your personal data.
• Object: The right to object to our processing of your personal data, including for direct marketing purposes.
• Data Portability: The right to request a copy of your personal data in a structured, commonly used, and machine-readable format and the right to transmit that data to another controller.
• Withdraw Consent: The right to withdraw consent at any time where we rely on your consent to process your personal data.
• Complain: The right to lodge a complaint with a data protection authority about our collection and processing of your personal data.

To exercise any of these rights, please contact us using the contact details provided at the end of this Privacy Policy. We may need to verify your identity before responding to your request.

10. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our website and to hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of cookies we use:

• Essential cookies: Necessary for the website to function and cannot be switched off in our systems.
• Performance cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site.
• Functional cookies: Enable the website to provide enhanced functionality and personalization.
• Targeting cookies: May be set through our site by our advertising partners to build a profile of your interests.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

11. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect or solicit personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will promptly delete that information.

If you believe we have collected personal information from a child under 18, please contact us using the contact details provided at the end of this Privacy Policy.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

We will notify you of any material changes via email (if we have your email address) or a prominent notice on our website before the changes become effective. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

EuroSafe Insurance Guide
Sveavägen 56
111 34 Stockholm, Sweden
Email: [email protected]
Phone: +46 123 456 789

Data Protection Officer: Anna Lindström, [email protected]